Past Activities

 

 

A sharing of SIA's activities, accomplishments and visions for the future.

1998 was a very full year for Spirit In Action. We began with our first project, Healthy Children Healthy Planet. During the year our outreach in the community drew us to two more projects. One was the "Let's Keep 'Organic'" Organic" campaign. This powerful campaign broke records by inspiring hundreds of thousands of consumer letters to the USDA opposing the proposed regulations for organic labeling.

Healthy Children Healthy Planet Boulder, CO. Pilot School Project

The script for the "Earth-Body Ecology" curriculum has been completed and approved. Phase two of the program will call for the completion and publication of this curriculum, Our goal is to reach thousands of children and their families, sharing with them the journey food takes from the Earth through their own bodies, and then empowering them to put their "Spirit In Action" by offering them organic and natural foods in their homes and schools.

Boulder Health Symposium:
athletes.JPG (8189 bytes)In October 98. Odwalla, Inc. helped to sponsor the first Healthy Children Healthy Planet Health Symposium in Boulder, CO. Parents, teachers and students came to Boulder from Denver and Jefferson County to sample fresh organic foods and snacks. Ten Olympic Athletes joined health practitioners speaking to community members about the value in eating natural and organic foods. Susan Campbell presented a media presentation for all ages, showing the profound affect of industrial food production and agriculture on our bodies and the environment. The symposium was a milestone in achieving the welcome of HCHP from community members.

Atlanta Health Symposium:
In collaboration with Donna Gates, a noted nutritionist and doctor, Susan Campbell produced a community health symposium focused on children and school food in Atlanta, GA. Educators, parents, and students attended from all areas of the city, and Susan gave classroom presentations at Paces Academy to the fiflh and sixth grade classes. The symposium was a great success, with several schools taking steps to add organic and plant-based foods to their menus.

Odwalla Becomes Active Sponsor:
Odwalla, Inc. has adopted the Healthy Children Healthy Planet project. Susan Campbell flew to Odwalla's corporate headquarters in Half Moon Bay California to train marketing staff on how to give classroom presentations. They have begun giving presentations all across the country. Odwalla also published an educational brochure for Healthy Children Healthy Planet that will be used in their educational outreach. Odwalla is the first of many corporate relationships that are being pursued for 99.

Natural Products Trade Shows:
The Natural Products Expo's are excellent for the latest in health education and policy reform for labeling, organic food, alternative supplements and therapies. The Expos are where we acquire the education and support we need from the industry members who are striving for Americans to have a safe and sustainable food supply.

onstage.JPG (11445 bytes)The "Keep Organic Organic' Campaign.
In the spring of 98, SIA was asked to produce the launch of the "Keep Organic Organic" Campaign which is being implemented by Citizens for Health, in association with the Organic Trade Association and Sustain. This campaign has emerged in response to the USDA's recently proposed Organic Standards which, among other things, would permit irradiated and genetically engineered foods to be labeled "organic." The campaign's effort includes informing consumers through celebrity and citizen PSA's (public service announcements), a national retailer action day (Natural food store across the country, including the national chains like Wild Oats, Alfalfas, and Patagonia), a web site, and materials for consumer education and action.

With many schools focusing on late Spring for SIA's key activities, this campaign came at a perfect time. SIA's leadership role proved to be an excellent strategy for building relationships with key environmental and trade organizations, businesses, and individuals, and for demonstrating the timeliness of SIA's work It has given us a tremendous boost to make connections for our future work in schools. The integrity of organic foods is vital to SIA's mission, and this issue has become the focus of the natural foods industry and many other organizations and potential supporters.

Boulder Y2K Community Preparedness

Y2K Community Preparedness, Boulder, CO:
As the year 2000 approaches there is much concern about the computer shutdown due to the double digit scenario. When SIA was approached to sponsor the Boulder Country Y2K Community Preparedness (BY2K), we gave it serious consideration and decided to move ahead in the summer of 98. We understood the deeper meaning and wonderful opportunities for community building and the implementation of natural system designs. BY2K has attracted a breath of merging souls contributing to each other, the Earth and our social systems in a way that many of us have been longing and working for. Communities are coming together all over the country to strategize how they might care for each other and learn to live more simply. For the first time in our history people are paying attention to how their world works. The BY2K group has made tremendous strides in their organization and outreach thus far. One of the most notable is the Preparedness Guide that was published by Utne Reader.

Y2K National Conference, Boulder, CO:
The BY2K group partnered with the Cassandra Project in the production of the "YEAR 2000 Public Awareness and Preparedness Seminar' in August. The conference featured national experts from related fields to provide a thorough understanding of the problem, potential solutions for contingency planning, individual and neighborhood preparedness and supporting philosophies to over 500 people. The conference was covered by all local media as well as NBC's "Night Line" Local TV Show

The Upside of Y2K:
Another project for the Y2K work is a local community television show for local and national reporting and preparedness. The first show is scheduled to air in January 99.

 
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